Zoom—Modernizing checkout for higher conversion and a seamless purchase experience

E-Commerce, Product Design, Design Systems
Role
Designer → Lead designer
Team
3 designers, 1 PM, 
6 engineers
Timeline
2022-2023
COPIED!
COPY EMAIL

I'm Breanna Beckmeyer  Info & Contact →, a UX & product designer living in Cincinnati, Ohio, currently working at Zoom  Visit →. I create thoughtful solutions for digital products, websites, and brands, and I love to work on products that inspire human connection and creativity.

Selected work:

Zoom — Checkout Redesign

Launched an updated checkout experience that resulted in over 40% increase in conversion rate and reduced form fields by 35% compared to the previous version.

UX Design, Product Design, E-Commerce

Zoom — Modal Checkout

Built and shipped a modal checkout experience for use in the Zoom client and billing portal for ease of use and minimizing clicks. Collaborated with product managers, engineers, and product teams from concepting to final execution and testing.

UX Design, Product Design, E-Commerce

Simple

Enriching the saving experience of Simple's goals with Funding Schedules. Collaborated with cross-functional teams to create a better banking experience for web and mobile platforms through design solutions, design systems, and illustration. Preparation of task flows, prototypes, and designs for a new product feature, Funding Schedules for Goals, launched in 2018.

Product Design & Illustration

Ozmi

Launching the Simplest Space to Create Cosmetics

with SevenDesign

Branding, Website & Product Design

Visa Direct

Strategic design and digital for Visa Direct, Visa’s real-time payment solution. Project management, strategy lead, and digital design to launch a self-service partner portal and program; Collaborated closely with Visa’s product and development teams

with SevenDesign

Product Design, Digital & Strategy

Roval

Refreshing the online shopping experience and launching new wheels. Redesigned the e-commerce experience resulting in 206% increase in total sales and a 6% increase in conversion rate.

with SevenDesign

E-Commerce Website

Maconha Services

Branding the financial guidance startup for budding cannabis companies

with SevenDesign

Identity & Website

Screenshot of the Ozmi dashboard and several product cards depicting mascara, eyeshadow, and serum productsHand holding iPhone showing a list of financial goalsHand holding an iPhone with the landing page of the Meal Hero app on screenClose up shot of riders legs and bike wheels with the Roval logo visibleMachona wordmark and icon overlaid on a monotone cannabis plant photographConcentric circles that animate by growing and disappearing while another appears on the inside