Roval hand-builds high performance wheels for competitive and passionate cyclists. As a top-performing brand, Roval wanted to elevate their e-commerce experience to meet the quality of their product and live up to their ethos — “True to your ride.”
The result is a high-impact site that features a new look to match the energy of the brand, improved architecture, and a seamless user experience. Post-launch, the site experienced increased traffic and higher conversion rates. We continued to work closely with Roval to launch new products through web pages and printed collateral.
As a designer on this project, I performed research and benchmarking analysis, created wireframes, explored visual directions, and prepared final files & assets.